Brand Trends 2025
In a world of infinite AI abundance, scarcity becomes the ultimate luxury.
The "Human" Premium
If you are a mid-tier creative agency or a copywriter churning out SEO blogs, you are dead. AI can do your job faster and cheaper. The onlybrands that will survive 2025 are those that can prove they are inefficient. Look at Hermes. They are betting the farm on craftsmanship. They are telling you, "This bag costs $20,000 because a human being spent 40 hours stitching it by hand." That is the only moat left. Consumers are developing a "Slop Radar." If your brand feels synthetic, if your customer service is a hallucinating chatbot, you will erode trust instantly.1 The "Uncanny Valley" is where brands go to die.
Radical Transparency
The new marketing strategy is "Receipts." You claim to be sustainable? Prove it on the blockchain. You claim to be diverse? Show us the board. Greenwashing and "AI-washing" are the fastest ways to get cancelled. Strategic Move: Lean into your humanity. Flaws, delays, and human stories are now premium features. Perfection is cheap; authenticity is expensive.
