Year
Direction
Content Analytics
Summary
We analyzed Deutsche Bahn's on-board entertainment catalogue to separate hero content from dead weight, cutting acquisition costs and sharpening licensing decisions.
Details
We ran a complete analytics sweep across Deutsche Bahn's on-board entertainment catalogue, looking at what passengers actually watched, for how long, and on which routes. Instead of relying on licensor pitches or industry assumptions, we measured real consumption to separate hero content — the titles that earn their acquisition cost many times over — from niche programming that was quietly dead weight.
The analysis gave the team a clear picture of what to keep, what to drop, and where to invest in new licenses. Content acquisition shifted from gut feel to evidence, and the budget went further on the titles passengers actually wanted to watch.
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