Year
Direction
Media System
Summary
We redesigned Paramount's creative media process from idea to approval, introducing tooling and workflows that cleared the bottlenecks.
Details
We mapped Paramount's creative team's media management process from first idea to final approval, turning a tangle of email threads and file dumps into a defined workflow. Working with creative leads and producers, we traced every handoff, spotted the bottlenecks that kept stalling delivery, and redesigned the stages so the right people review at the right moment.
We introduced a new asset management tool and a lightweight approval process that doesn't get in the way of the work. The team went from chasing files to shipping campaigns, with faster approvals, less rework, and a clear view of where every piece sits at any time.
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