Year
2026
Direction
Media Agent
Summary
We built a social media agent for ourselves that researches topics, prioritizes what matters, writes scripts, and publishes finished posts across platforms.
Details
We built a social media agent for ourselves — the internal tool we'd want as an agency. It researches topics across the AI and creative space, prioritizes what's worth saying this week, writes scripts matched to each platform's rhythm, and publishes finished posts without anyone pasting things by hand.
The agent learned our voice from our own writing and our team's judgment on what's worth engaging with. It doesn't invent takes — it surfaces what's happening, ranks it by relevance to our audience, and drafts posts we ship as-is or edit in a minute. Our own social presence went from inconsistent side project to regular output, running in the background while we focus on client work.
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