Year
2026
Direction
Media & Content
Summary
We’re creating a virtual influencer who acts a a lighthouse project in the lifestyle and fashion industry. The aim is to build a character that can evolve over time but will always stay relevant and professional.
Details
We’re developing a virtual influencer who exists fully in the digital space - name, face, voice, and story all designed from the ground up. The project blends lifestyle, music production, character design, and scripted content into one coherent persona that can live across platforms.
Over time, this character will grow from “just” releasing content and clips into hosting a unique show format: talking about lifestyle, presenting new dance hits, featuring other artists, and moving between real and virtual locations. The idea is to build a persona who never tires, always evolves, and can keep showing up in fresh ways.
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